Client Overview
Bhide Laboratory Services is an established diagnostic laboratory with a legacy spanning over 60 years, built on trust, accuracy, and reliable diagnostic services.
With a strong foundation in diagnostics, the laboratory wanted to modernise its digital presence and create a more accessible, connected experience for patients and B2B users.
The vision was to develop a comprehensive diagnostic e-commerce website and a dedicated patient portal, seamlessly integrated with its existing in-house developed laboratory software.
The project required more than a conventional website redesign. The new platforms needed to connect with the laboratory’s existing system, support online bookings, and provide patients with convenient access to diagnostic services and relevant records.
Industry: Diagnostics & Pathology
Project Scope: Diagnostic E-commerce Website, Patient Portal, Custom Two-Way API Integration.
The Challenge: Modernising a Legacy Diagnostic Laboratory
Bhide Laboratory Services had an older, static website and a basic patient portal that could not fully support its evolving requirements and vision for digital expansion.
The laboratory wanted to introduce a more comprehensive digital experience while continuing to use its own in-house developed laboratory software. This meant the new platforms needed to integrate with its existing system rather than operate independently.
The key challenges included:
- Outdated digital platforms: The existing website and patient portal needed to be upgraded to support a more comprehensive digital experience.
- Integration with in-house software: The new website and patient portal needed to connect with the laboratory’s proprietary software through custom APIs.
- Two-way data exchange: Online bookings made through the website needed to reflect in the laboratory’s existing system, while relevant information also needed to be fetched from the connected software.
- Improved patient accessibility: Patients needed convenient access to diagnostic tests, health profiles, preventive health packages, online bookings, reports, and billing information.
- Custom workflows: The solution needed to accommodate the laboratory’s specific business logic and operational requirements.
- Deployment requirements: The website and patient portal needed to be deployed on the client’s server.
The core challenge was to build a connected digital ecosystem around an established laboratory system without requiring the laboratory to replace its existing technology infrastructure.
Why Bhide Laboratory Services Chose Medify
Bhide Laboratory Services was looking for more than a website development vendor. It needed a technology partner who could understand its vision and had the technical expertise to execute the required integration.
A key reason the laboratory chose Medify was our prior experience with API integrations. Since Bhide operated on its own in-house developed laboratory software, the project required a customised approach rather than a standard, off-the-shelf integration.
Medify held dedicated discussions with the founders to understand their vision, business objectives, existing workflows, and specific requirements from the new digital platforms.
These discussions helped us understand not just what needed to be built, but how the website and patient portal needed to interact with the laboratory’s existing software. This included dynamic data fetching, two-way booking synchronisation, patient portal functionality, and custom business logic.
Our differentiator was the ability to understand the client’s vision and build a customised integration around its existing software, rather than expecting the client to change its systems to fit a standard solution.
THE OBJECTIVE
Bhide Laboratory Services wanted to modernise its digital experience while continuing to operate on its existing in-house developed laboratory software.
The objective was to:
- Develop a dedicated diagnostic e-commerce website.
- Create a patient portal for accessing diagnostic reports and billing information.
- Enable two-way data exchange through custom APIs.
- Synchronise online bookings with the existing system.
- Support dynamic fetching of relevant test, patient, report, and invoice information.
- Provide online access to diagnostic tests, health profiles, and preventive health packages.
- Support home sample collection requests and prescription uploads.
- Configure customised workflows according to the laboratory’s requirements.
- Deploy the website and patient portal on the client’s server.
The goal was to create a connected digital ecosystem that supported both diagnostic service discovery and patient information access.
The Medify Solution: A Connected Digital Ecosystem for Bhide Laboratory Services
Medify developed an integrated digital ecosystem comprising a diagnostic e-commerce website, a dedicated patient portal, and custom two-way API integration with Bhide Laboratory Services’ in-house developed laboratory software.
1. Custom Two-Way API Integration
The foundation of the project was a custom API integration between Bhide’s existing laboratory software and its new digital platforms.
The integration enabled data exchange in both directions, connecting the website and patient portal with the laboratory’s operational system.
Key capabilities included:
- Dynamic test data fetching: Test masters, available tests, test parameters, and relevant catalogue information could be fetched from the existing software.
- Two-way booking synchronisation: Bookings made through the website were reflected in the laboratory’s existing system.
- Patient information integration: Relevant patient information could be retrieved through the connected systems.
- Diagnostic report integration: Patient reports could be accessed through the digital platforms.
- Invoice and billing integration: The integration supported access to relevant invoice and billing information.
- Custom integration logic: Specific business rules and workflows were implemented according to the laboratory’s requirements.
Rather than creating standalone platforms with independently maintained data, Medify connected the new digital interfaces with Bhide’s existing software. The integration was designed around the laboratory’s actual requirements and operational workflows.
2. Diagnostic E-commerce Website
Medify developed a dedicated website to help patients and B2B users explore Bhide Laboratory Services’ diagnostic offerings and access its services online.
The website provides structured access to diagnostic tests, health profiles, preventive health packages, and other laboratory information.
Key features include:
- Test menu and catalogue: Browse diagnostic tests and their relevant details.
- Health groups and profiles: Explore tests and preventive health packages organised by category.
- Test parameters and package information: Access relevant information about individual tests and diagnostic profiles.
- Online booking: Initiate diagnostic bookings through the website.
- Home sample collection: Access options for requesting home collection.
- Prescription upload: Submit prescriptions to initiate a service request.
- Laboratory information: Explore the laboratory’s services, specialised diagnostics, molecular diagnostics, medical microbiology, and other relevant information.
- Health resources: Access health insights, brochures, and additional information about diagnostic services.
- Patient engagement options: Access contact and inquiry options, including booking through WhatsApp.
The website was designed to do more than establish a modern online presence. Through its integration with the existing laboratory software, it supports a connected digital journey for discovering services and initiating bookings.
Explore the website: https://bhide.medify.net/
3. Dedicated Patient Portal
Medify developed a dedicated patient portal to provide patients with convenient access to their diagnostic information.
Patients can log in using their Sample ID or mobile number, along with their password, to access the portal.
Key capabilities include:
- Access to diagnostic reports.
- Access to invoice and billing information.
The portal was designed to connect with the laboratory’s existing software, providing a dedicated digital touchpoint for patients to access relevant records.
While the website focuses on discovering diagnostic services and initiating bookings, the patient portal focuses on accessing patient-specific information. Together, they provide a more comprehensive digital experience.
4. Custom Business Logic and Workflow Configuration
Every healthcare business has its own operational requirements, and standard integrations may not accommodate every workflow.
For Bhide Laboratory Services, Medify implemented custom logic based on the requirements discussed with the founders.
This involved configuring how relevant data was fetched, how website bookings were synchronised with the existing software, and how the connected platforms supported the intended patient journey.
The focus was on aligning the technology with Bhide’s actual workflows rather than forcing the laboratory to adapt to a generic, off-the-shelf solution.
5. Deployment on the Client’s Server
The dedicated website and patient portal were deployed on Bhide Laboratory Services’ server, in line with the project’s deployment requirements.
This brought together the digital platforms and custom integration within the implementation designed for the laboratory, while retaining its existing software infrastructure.
The Complete Bhide Laboratory Services Digital Journey
Diagnostic E-commerce Website Workflow
Explore Diagnostic Tests → View Test & Package Information → Initiate Online Booking → Booking Synchronisation with Existing Software
Patient Portal Workflow
Patient Login → Access Diagnostic Reports → Access Invoice & Billing Information
Integration Workflow
Existing Laboratory Software ↔ Custom Two-Way API Integration ↔ Website & Patient Portal
These workflows connect diagnostic service discovery, online bookings, and patient information access with the laboratory’s existing operational system.
Our Approach: Understanding Before Building
A critical part of the project was understanding the requirements before moving into development.
Medify worked closely with the founders to understand the laboratory’s long-term vision, the limitations of its existing digital platforms, and the technical requirements for integrating with its in-house developed software.
Our approach involved:
- Understanding the vision: Dedicated discussions with the founders to establish the desired digital experience, business objectives, and future requirements.
- Mapping the workflows: Identifying the data, functionality, and workflows that needed to connect across the existing software, website, and patient portal.
- Planning the integration: Defining the requirements for custom APIs, dynamic data fetching, two-way booking synchronisation, and business-specific logic.
- Building around existing systems: Developing the website and patient portal to work with the laboratory’s proprietary software rather than requiring a replacement.
- Integrating and deploying: Connecting the digital platforms with the existing system and deploying them on the client’s server.
This consultative approach helped ensure that the solution addressed the underlying business requirement, rather than treating the project as a standalone website development assignment.
Results: A More Connected Digital Experience
The implementation helped Bhide Laboratory Services move from an outdated digital presence to a more comprehensive digital ecosystem aligned with its vision.
Digital Platform Modernisation
- A dedicated diagnostic e-commerce website was developed.
- A dedicated patient portal was introduced.
- Diagnostic tests, health profiles, and preventive health packages became accessible through a structured website experience.
- Patients gained a digital touchpoint for accessing diagnostic reports and billing information.
Software Integration
- Custom APIs connected the new platforms with the laboratory’s in-house developed software.
- Website bookings could be synchronised with the existing system.
- Dynamic data connectivity supported access to relevant test information, patient details, reports, and invoice information.
- Custom business logic was configured around the laboratory’s operational requirements.
Patient Accessibility
- Patients could explore diagnostic services and initiate bookings online.
- Home sample collection requests and prescription uploads were supported.
- The patient portal provided access to diagnostic reports and billing information.
- The website included patient engagement options, including booking through WhatsApp.
Technology and Deployment
- The digital platforms were built around the laboratory’s existing software infrastructure.
- The website and patient portal were deployed on the client’s server.
- The implementation established a connected digital foundation aligned with the laboratory’s vision for expansion.
The outcome was a more comprehensive digital setup connecting diagnostic service discovery, online bookings, patient information, and the laboratory’s existing software.
Key Takeaway
Bhide Laboratory Services had a clear vision: to modernise its digital experience while continuing to operate on its own in-house developed laboratory software.
Medify brought together healthcare technology expertise, custom API integration capabilities, and a consultative approach to turn that vision into a connected digital solution.
From dynamically fetching test information and synchronising online bookings to building a dedicated patient portal and implementing customised workflows, the project demonstrates how digital platforms can be built around established healthcare systems.
For Medify, this project was about more than building a website. It was about understanding the client’s vision, solving a complex integration challenge, and connecting technology to support a better digital experience for a diagnostic laboratory with over six decades of legacy.
